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    Publication Date

    Matthew Dixon

    MATTHEW DIXON, coauthor of The Challenger Sale and The Effortless Experience, is the group leader of the financial services and customer contact practices at CEB. All four authors are frequent contributors to the Harvard Business Review and live in the Washington, D.C., metro area.

    CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.

    Featured Audiobook

    The Challenger Sale: Taking Control of the Customer Conversation

    By Brent Adamson, Matthew Dixon
    Summary

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understa...[SEE MORE]

    The Jolt Effect: How High Performers Overcome Customer Indecision
    By Ted Mckenna
    Duration: 5 h 47 min Price: $17.50 Or 1 credit
    The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
    By Pat Spenner
    Duration: 8 h 41 min Price: $20.00 Or 1 credit
    The Effortless Experience: Conquering the New Battleground for Customer Loyalty
    By Rick Delisi
    Duration: 6 h 37 min Price: $17.50 Or 1 credit
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