David Meerman Scott is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. He is the bestselling author of twelve books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of e... SEE MORE