Roy F. Baumeister, the coauthor of Willpower, is a research psychologist at the University of Queensland who studies why normal adults think, feel, and act as they do. He is especially known for his work on self and identity; the negativity effect; social rejection and the need to belong; self-control; self-esteem; and how people find meaning in life.
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One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. 'Deep and provocative analysis of people's ba... SEE MORE