Bernd H. Schmitt is one of the most widely respected marketing and business strategists today. Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, he has consulted and lectured in more than twenty countries and is co-author of "Marketing Aesthetics" (1997) and author of "Experiential Marketing" (1999). For more information, please visit: www.MeetSchmitt.com
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EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESS Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and d... SEE MORE