David P. Norton is cofounder and former director of Palladium Group. He has authored several books with Robert S. Kaplan, including Alignment, Strategy Maps, and The Strategy-Focused Organization.
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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area-not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, compan... SEE MORE