Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.
How do people come up with truly original ideas? The answer is to think outside the box—way outside.
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, hav... SEE MORE