Darren Bridger has degrees in psychology and psychology research methods and has written books on marketing, decision making, and memory. He has done extensive work in the neuromarketing industry and is the co-founder of Mindlab International, a research and consultancy organization. For more information, visit darrenbridger.net.
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Choices we can expect to encounter—from life-changing career moves to the best route to the coast—can expend a lot of time and mental energy if we haven’t learned the basic skills required for getting things done effectively and decisively. This boo... SEE MORE