DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. They are the bestselling authors of Made to Stick and Switch.
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisio... SEE MORE