WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences

Written by:
Brian Solis
Narrated by:
Sean Pratt

Unabridged Audiobook

Ratings
Book
Narrator
Release Date
April 2014
Duration
4 hours 8 minutes
Summary
Rethink your business model to incorporate the power of 'user' experiences

What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus 'user' experiences in relation to products, services, mobile, social media, and commerce, among others. This audiobook explains why experience is everything and how the future of business will come down to shared experiences.

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!

Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.
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