The Idea Is The Easy Part: Myths and Realities of the Startup World

Venture capitalist Brian Dovey offers readers a personal, humorous, story-driven compendium of practical advice for navigating the risky entrepreneurial journey.

The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey’s decades of hands-on experience.

Today’s entrepreneurs can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant initial idea—and the funding you’ll easily acquire—are all you need.

The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.

Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly three hundred startups, Brian Dovey is well acquainted with entrepreneurship—its reality as well as its mythology. In The Idea Is the Easy Part, Dovey busts common myths about entrepreneurship and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs to make better decisions at every stage of the entrepreneurial process.

The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters, replacing today’s misleading notions with objective and actionable advice.