Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Written by:
Frederick Allen
Narrated by:
Kevin Stillwell
Unabridged Audiobook
Play Free
Add to Cart - $24.99
Remove from Cart
Give as a gift
Ratings
Book
2
Narrator
1
Release Date
November 2016
Duration
23 hours 12 minutes
Summary
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
Browse By Category
Business & Economics
>
Business & Career Development
History
>
World
1 book added to cart
Secret Formula: The Inside Story ...
Frederick Allen
Subtotal
$24.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.