The Predictably Irrational

Written by:
Dan Ariely
Narrated by:
Simon Jones

Unabridged Audiobook

Release Date
February 2008
7 hours 24 minutes
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational

“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — Jerome Groopman, New York Times bestselling author of How Doctors Think

“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.” — James Surowiecki, author of The Wisdom of Crowds

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Very comprehensive book for those new to behavioural science. The reader has a pretty strong accent.

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Ivan M.

Tremendous book with a fantastic narrator

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Rod D.

Really enjoyed the book - very entertaining and down to earth, and super practical

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Ryan R.

Great audiobook. The narrator has a real solid British accent. Makes me feel smarter. The book itself is fantastic and brings a lot of new ideas to the table based on research conducted by Dan himself. He had a very unique story and it’s worth hearing his experiences about decisions and morality. Will it make you make better decisions? Probably not since it’s not a self help book. But it will make you understand the world better and why you make irrational decisions. It’s lit.

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Lady Morah

Loved it thanks for the audio version! I've really enjoyed listening to it!

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