'No' Doesn't Always Mean No: Strategies for Influencing Behavior and Winning Cooperation

“I want to be confident.”

“I want to make more money.”

“I want to talk to her, but I don’t know what to say.”

“Why don’t they respect me?”


More sales. Stronger relationships. More confidence.


We’ve all got hopes and needs.


Maybe it’s avoiding the regret of missed opportunities after not having the courage to talk to an attractive member of the opposite sex.


Or maybe you want to learn how to read body language, so you can tell whether she’s just being friendly or actually likes you, reducing the risk of potential embarrassment.


Maybe it’s creating business strategies that enhance client retention and generate sales—putting more money in your pocket.


It could be learning how to build stronger relationships with the people around—allowing you to be yourself and attract the people that like you for you.


When you understand “why” people do what they do, success is that much easier.



In this resource, you’ll find insights such as:


* The twelve motivations that control our thoughts, actions, and preferences


* The one word guaranteed to capture anyone's attention


* Strategies for effective professional and social networking


* How to generate business using Behavioral Economics


* Three things you're not doing that may cost you that dream job



Distilled from empirical evidence in Psychology and Economics and featuring real-world applications, 'No' Doesn't Always Mean No unveils the principles behind uncommon success in life and business.