Listened twice. Dense engaging info. learnt a great deal!
The book was to formal and boring. I did not like the narrators voice at all. It seemed old fashioned.
It took me 2 weeks to listen to an 8 hour audiobook because I couldn't resist pausing, rewinding & jotting down notes, especially whenever Charles Kahlenberg, an excellent narrator, says "...the punchline..." after explaining each principle for making an idea stick. This was a great audiobook experience as a first timer...a very insightful & thought provoking book, "Made To Stick" by Chip & Dan Heath.
Highly, HIGHLY recommend! Anyone in business, sales, or speaking needs this. Great narration too. A must read!!
Marketing 1.0.1. Great to improve communication overall
If you are in marketing its a must read!
This is a great balance between wonkish facts and studies and white papers with a bevy of diverse applications. I bought the book so I could go back and highlight my favorite passages.