Made to Stick: Why Some Ideas Survive and Others Die

Written by:
Dan Heath , Chip Heath
Narrated by:
Charles Kahlenberg

Unabridged Audiobook

Release Date
January 2007
8 hours 30 minutes
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Profile Avatar
Linda Cockburn

Listened twice. Dense engaging info. learnt a great deal!

Profile Avatar
Stephen R.

The book was to formal and boring. I did not like the narrators voice at all. It seemed old fashioned.

Profile Avatar
Thomas Mashapa

It took me 2 weeks to listen to an 8 hour audiobook because I couldn't resist pausing, rewinding & jotting down notes, especially whenever Charles Kahlenberg, an excellent narrator, says "...the punchline..." after explaining each principle for making an idea stick. This was a great audiobook experience as a first timer...a very insightful & thought provoking book, "Made To Stick" by Chip & Dan Heath.

Profile Avatar
Donnie Tuttle

Highly, HIGHLY recommend! Anyone in business, sales, or speaking needs this. Great narration too. A must read!!

Profile Avatar
Adan R

Marketing 1.0.1. Great to improve communication overall

Profile Avatar
marco britti

Great book!! If you are in marketing its a must read!

Profile Avatar
Nick Walters

This is a great balance between wonkish facts and studies and white papers with a bevy of diverse applications. I bought the book so I could go back and highlight my favorite passages.

1 book added to cart
View Cart