Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose
Written by:
Roy M. Spence Jr.
,
Haley Rushing
Narrated by:
Bill Weideman
Unabridged Audiobook
Play Free
Add to Cart - $35.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
February 2009
Duration
9 hours 6 minutes
Summary
Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization—like Southwest’s purpose of “democratizing the skies” or Wal-Mart’s of “saving people money so they can live better.” If you get it right, your people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning.This audiobook will help you discover your organization’s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:• What do we really stand for?
• Do our employees feel like what they do matters?
• Would our customers miss us if we ceased to exist?
• Do we bring our purpose to life everywhere we can?Spence’s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and—with a little luck—make history.
Browse By Category
Business & Economics
>
Management & Leadership
1 book added to cart
It's Not What You Sell, It's What...
Roy M. Spence Jr.
Subtotal
$35.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.