Green and Prosperous Land: A Blueprint for Rescuing the British Countryside

‘One of the most important books of the decade’ Country Life

Finally, a practical, realistic plan to rescue, preserve and enhance nature.



News about Britain’s wildlife and ecosystems tends to be grim. In Green and Prosperous Land, Oxford economist and Natural Capital Committee chair Dieter Helm shares his radical but tangible plan for positive change.


This pragmatic approach to environmentalism includes a summary of Britain’s green assets, a look towards possible futures and an achievable 25-year plan for a green and prosperous country. The bold generational plan assesses the environment as a whole, explains the necessity of protecting and enhancing our green spaces and offers a clear, financially sound strategy to put Britain on a greener path.


Helm’s arguments expose the economic inefficiencies in our environmental policies and thus highlight the need for change. Leaving behind the current sterile and ineffective battle between the environment and the economy, this revolutionary plan champions the integration of the economy and the environment together to deliver sustainable, eco-friendly economic growth. There is hope, and there is time, but we must act now.