Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy

Unabridged Audiobook

Date: October 2018

Duration: 3 hours 40 minutes

Summary:

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

- Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit-on purpose?

- How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?

- How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?

- Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?

- How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?

- How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

Genres:

Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy

by Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem

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Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
This title is due for release on October 9, 2018.

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Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
This title is due for release on October 9, 2018
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Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
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Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem

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