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Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
Written by:
Kirk Kazanjian
Narrated by:
Jonathan Yen
Unabridged Audiobook
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2
Narrator
Release Date
May 2013
Duration
8 hours 45 minutes
Summary
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
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