Business Thinking for Designers

Business Thinking for Designers is the guide to increasing your impact and value at work by learning how design connects to the bottom line. Discover the essential vocabulary and strategies to effectively communicate with your business partners, plus tools, tips, and frameworks that you can put right to work. Written by Ryan Rumsey, founder of Second Wave Dive, a business training company, and veteran of Apple, Electronic Arts, Nestlé, and USAA. Business Thinking for Designers will equip you with the knowledge and know-how to transform your career and company by bringing a business mind to design.