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Business Planning
Series:
Part of New York Times Pocket MBA Series
Written by:
H. Albert Napier Ph.D.
,
James R. Thompson
,
Edward Williams
Narrated by:
Eric Conger
Unabridged Audiobook
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Ratings
Book
21
Narrator
Release Date
April 2003
Duration
2 hours 28 minutes
Summary
Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.
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