Unabridged Audiobook
This book is an eye opener in terms of brand building. We all have developed preconceptions about the brand and its importance, and Nick helps you burst the bubble and introduce you to true indepth meaning of the Brand and its value. To be honest, I was too, guilty to have preconceptions about the brand. I always thought that brand is just a logo and booklet design...only the visuals, how naive... I do recommend you this book, especially if you are like me, just starting your own business. Good Luck!
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