Blog, Inc.: Blogging for Passion, Profit, and to Create Community

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Learn how to design your site, choose the right platform, attract a fan base, finance your blog, maintain work/life balance, manage comments, find content inspiration, overcome blogger's block, choose the right ads, develop a voice, protect your work, create a media kit, leverage your social network, take better photographs, set up an affiliate program, partner with sponsors, build community, go full-time with your blog, and more!