The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Written by:
Brian Tracy
Narrated by:
Brian Tracy

Unabridged Audiobook

Release Date
April 2010
5 hours 0 minutes
As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale listeners will learn to:

• build value by focusing on benefits and solutions
• lower perceived risk by emphasizing guarantees and assurances
• answer any objection
• bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered

The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.
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This book is quite generic, and you could come up with the ideas by yourself if you put your mind to it. All in all, if you’re new to selling, this could be a boost for beginners.

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Mollen Maswanganyi

This book talks about the tactics of closing sales. some information it's a bit cliche some very valuable. overall it's a good listen.

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Good book

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Jeffrey Butler

Brian's training is top notch I believe guaranteed to work if you can only follow his advice.

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